CREATIVE DIRECTION

We partnered with Prophecy Wine to concept and execute a series of lifestyle and product-driven shoots centered around the brand’s intricately illustrated labels.

With artwork that reveals layer upon layer of symbolism and detail, the label itself became the hero. Our task was to build environments that honored its vibrancy and elegance while naturally integrating the bottle into moments of shared connection. Friends gathered around a table. Glasses poured mid-conversation. Color-rich settings designed to echo the depth and character of the wine inside.

We led full-scale production from location scouting and tableware styling to casting, wardrobe, and post-production. The resulting imagery, primarily used across social, blends refined product photography with elevated lifestyle storytelling.