CREATIVE DIRECTION

We collaborated with REI on their Winter Electric Bike campaign, helping shape the creative direction and bring the story to life alongside their internal production team and crew.

Set against the moody winter backdrop of Seattle, we followed two electric bike riders through a full day in the city. Commuting, exploring, and cruising through Pike Place Market, moving in rhythm with the streets. The goal was to position the e-bike not just as gear, but as a lifestyle tool that expands access and freedom year-round.